2020 jolted us into reevaluating in-person interactions—from shopping to socializing to completely restructuring the workplace. Creating customer loyalty has always been a challenge for brands, even during face-to-face interactions. Absent of those interactions, what are brands left with?
 
Contactless interactions must move beyond the baseline
 
It will take a bit more than leaving takeout on the front steps or accepting payments via Apple Pay to....

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