As with most relationships, it is not what you say but how you say it that matters. These days, it is difficult to find a medium customers are not using to voice their opinion and they certainly aren’t shy about expressing their needs, wants and opinions. Turning customer feedback into actionable intelligence lets enterprises streamline and improve product and service experiences, create loyal and satisfied customers, and empower customers to be brand ambassadors. Business do face a quandary, however – how to tap into....