It’s a new era for loyalty programs, an era of balance and mobility. Led by empowered consumers, fast-paced technology adoption and data-driven interactions, loyalty today is literally in consumers’ hands. While the mobile channel allows marketers to interact with consumers closer to the point of purchase, it also provides the tools for consumers to seek alternatives while in-store. This isn’t the death knell for loyalty but it is a signal that mobile will be an increasingly important....