In our travels we speak to marketers about their data. We learn about what are they collecting, how they’re collecting it, how they bring it together, and then what they plan to with it. It’s clear to us that everyone understands the importance of data but it also appears that many are struggling to get a place where the data works for them.
In, “Most Companies Unprepared for Onslaught of Big Data” a report by Phillip Britt of....