‘Tis the season of giving! While it may not fit nicely into a box with a big red bow, the best present a business can give is to provide the products and services that customers need –delivered and packaged in the way they want it. However, in order to provide a superior experience, an organization must support a proactive customer-centric management strategy through which customers’ wants and needs drive the company’s business processes. This approach to “Customer-Inspired Excellence” is a win....