Planning for 2013, we reflect on the gains, opportunities and challenges overcome during the course of this year. Looking back on the anticipated trends for 2012, I noticed that a number of them came into fruition while some of them are still looking for the internal corporate advocacy, technology adoption and process understanding needed to put them front and center in the hearts and minds of brands (CMOs and more importantly CFOs) and consumers alike. As with most projections and prog- nostications, it....