Loyalty is a finicky thing.

In the last few decades, the word “loyalty” has gone from representing a strong feeling of support, allegiance, and even love, to being synonymous with points programs and cards. Yet it’s the original sentiment that is most important in the relationship between a brand and its customers.

Curiously, many brands still rely primarily on points, discounts and....

Membership and Pricing

Videos and podcasts

Membership and Pricing