Many travelers view the benefits of membership in loyalty programs a necessity for frequent travel—so much so that nearly three-quarters of the business travelers surveyed in February 2012 by the Starwood Preferred Guest (SPG) program have taken an extra trip solely to rack up miles or status.
As such, it is not surprising that given the choice between taking either their spouse or their customer loyalty program benefits on the road with them, SPG learned that 73% of travelers would....