With over 303 million mobile phone users in the U.S., which accounts for 90 percent of Americans, it is no wonder why merchants and brands are asking for mobile solutions to increase sales and engagement among customers and prospective consumers. A variety of current marketing offers are providing customers incentives to visit merchant locations. These types of digital or group coupon companies lower the risk of discovery for consumers, but don’t necessarily increase loyalty. In fact, new research shows that only 20 percent....