Loyalty marketers are facing a host of opportunities and challenges as they look to build or maximize the potential of their programs, according to loyalty experts who discussed industry trends during the Loyalty 360 Engagement & Experience Expo.
Big Data
According to Forrester Research, the amount of data has doubled in the last three years and is likely to double again in the next 24 to 36 months. The challenge for loyalty marketers is to be able to use this data to raise their programs to the....