In the travel business, loyalty programs are like fuel. They are precious, expensive and absolutely critical to running a business. In fact, the travel business even has its own award program for loyalty programs. It’s called “The Freddie Awards”. They were announced on May 3 for seven different categories. More than one million people voted. This all speaks volumes about the importance of loyalty in this business, but we have a new suggested category to suggest to the Freddie Awards. There’s no category for....