Do the same shopping motivations still matter in 2012 that inspired shoppers in 1972 when Watergate was news, flares were HOT, ABBA was IN and The Brady Bunch was on, and an average house cost under $8,000?
With “Shop Talk: Building Brand Loyalty by Understanding Today’s Shopping Behaviors and Realities,” Little & Company revisited the landmark work of Dr. Edward Tauber’s “Why Do People Shop?” study in its 40th anniversary year. The commissioned study four decades....