Despite their desire to provide feedback, most U.S. consumers are disenchanted by most brands lack of responsiveness, according to a survey by Empathica Inc.’s Consumer Insights Panel.
Survey results showed that 85 percent of consumers have provided some form of feedback to big box retailers, yet only 46 percent of respondents believe that brands actually use this feedback to make constructive changes to the customer experience. In addition, only 52 percent believe that feedback is shared with individual locations &ndash....