Fifty-four percent of consumers surveyed said they are thinking of leaving loyalty programs of brands that offer low-value incentives, impersonal engagements and a rash of irrelevant messages, according to a new report from the Chief Marketing Officer’s Council.
Even though they complain about meaningless messages, consumers do look for loyalty programs. However, “they’ve been programmed to expect the fundamental discounts and free products and marketers will be hard-pressed to wean them off such a deep....