Are loyalty programs effective for luxury retailers? The typical tactics of discounts and coupons aren't quite on-brand. However, with a majority of sales often coming from a small segment of their customer base, luxury retailers are in need of ways to encourage customer frequency, recency and spend. Keep reading for a closer look at some alternative strategies for luxury brands to leverage in order to motivate customers to spend more and more often.
Choose Your Channels Wisely
It’s....