1. CEM (Customer Experience)
  2. Loyalty / Rewards Programs
  3. Voice of the Customer
  4. 10 views

Many brands pay lip service to the ongoing quest of “listening to the customer”, but at JetBlue Airways it’s not just another catchphrase. It’s an abiding belief that drives the company on a daily basis. Just ask David Canty, Director, Loyalty and Partnership Marketing, at JetBlue Airways.
 
“Humanity has always....

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Navigating Togetherness in a Post-Covid World
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Author Doug Zarkin Discusses His New Book and How Brands Can Move Out of the Friend Zone and Into Brand Love

November 29,2023

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Luxury Stays: A Q&A with Preferred Hotels on Customer Loyalty and Forming Strategic Partnerships in the Travel Industry

November 28,2023

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Publix: Cultivating Customer Loyalty by Enhancing the Customer Experience

November 22,2023

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Boosting Your Customer Data Strategy: How to Use Loyalty Data in a Cookieless Future
Boosting Your Customer Data Strategy: How to Use Loyalty Data in a Cookieless Future
Loyalty: Outcome or Enabler?
Loyalty: Outcome or Enabler?
Reimagining Loyalty: How to Create Relevancy in an Evolving Consumer Landscape
Reimagining Loyalty: How to Create Relevancy in an Evolving Consumer Landscape