The customer experience retailers work so hard to create is quickly evolving thanks to internet-enabled smartphones, barcode scanning apps, and comparison-shopping tools. Indeed, the balance of power has shifted to consumers, and retailers are scrambling to fend off competition in every aisle of their own stores.
For retailers hoping to avoid the fate of Borders, Circuit City, and Tower Records, all eyes are focused on optimization, cart abandonment, website optimization, acquisition and re-engagement. Today’s retailers....