La Quinta Inns & Suites Shows Its “Uniqueness” in Revamped Loyalty Program

One of the core values at La Quinta Inns & Suites is being “unique” and that plays heavily in the brand’s La Quinta Returns loyalty program.

For Dave Sims, vice president of loyalty marketing at La Quinta Inns & Suites, revamping the company’s loyalty program was a necessary piece of the brand loyalty puzzle.

“One of our company core....