When the Saudi Investment Bank (SAIB), a leader in Persian Gulf-area banking, wanted to expand their world-renowned investment bank brand into the retail sector, they knew that leveraging customer loyalty would be important. But to create its highly anticipated WOOW customer rewards program, SAIB needed a helping hand from a company that understood the unique challenges posed by the cultural, security and customer-centric landscape. Enter the experts: The customer loyalty specialists at Ketchup, the Istanbul-based marketing firm....