In my previous articles, I covered major trends in credit card cobrand profitability and how banks calculate the profitability of your credit card program as well as the key drivers of revenue and expenses. In this article I will discuss the credit card product.
A quick and accurate rule of thumb is that everyone who is eligible for your co-brand credit card program has a credit card already. It is bad news that there aren’t any “green fields” any more for new account acquisition....