The digital revolution has forever changed how brands and consumers engage each other. Customers now shop beyond far beyond the boundaries of the brick-and-mortar storefront—they’ve come to expect a seamless, omnichannel experience across stores, mobile devices, and social media.
Not only do buyers want to connect with brands on a 24/7 mobile-friendly basis, they’re also far more adept at leveraging the different shopping channels to research, check availability, and buy products based on their....