Traditionally, data has been considered the exhaust of IT systems. Going forward, data will increasingly be the fuel that drives competitive advantage. Data-driven companies significantly outperform their peers, yet 90% of companies do not describe themselves as data-driven. And despite 90% of the world’s data being created in the past two years, less than 1% of the world’s data is being analyzed. Just as the printing press revolutionized knowledge, the microscope fundamentally changed biology, and the UPC radically....