Contextual intelligence used in conjunction with advanced analytics can improve the customer experience and reduce churn – in other words, improve loyalty, as well as increase revenue for telecom providers, according to new research from Comptel and Heavy Reading.
Improving customer loyalty, and, as a result, reducing customer churn, is one of the major business issues for telecom providers, who include churn numbers in their quarterly and annual reports to shareholders.
The authors of the white paper define....