In a social loyalty experiment, Starwood Preferred Guest and American Express are targeting the blogosphere and social networks with a new campaign to showcase the benefits of the co-branded Starwood American Express Card. The SPG Amex Star sweepstakes provides cardholders opportunities to score Starpoints and win great prizes by following their favorite travel bloggers.
Courtesy of Starwood American Express, four travel bloggers including Ric Garrido of Loyalty Traveler along with Johnny Jet, Lucky of One Mile at a Time....