Will holiday shoppers bring mobile purchasing into the mainstream this year? They’re ready, according to a recent joint survey done recently by the Mobile Marketing Association (MMA) and Sybase 365.
Almost two-thirds of U.S. consumers—62%—say they would be willing to make a purchase using their mobile devices if encouraged by a coupon, discount offer, text alert, gift card or loyalty program. That number is exciting enough on its own, but when we compare it to last year’s 32% positive response to the....