Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

New Data: How Much Does Community Matter When Building Brand Loyalty?

Jim Tierney, Clarus Commerce | February 02 2022

A sense of community is a powerful feeling for people sharing any common bond. And the same is true for brand communities. If your brand instills a sense of community and exclusivity for.

Loyalty / Rewards Programs

6 Loyalty Programs That Pack A Dozen For Customers In Saudi Arabia

Keerthana Tiwari, Capillary Technologies , Capillary Technologies | February 01 2022

It has been nearly 2 years since the pandemic struck and world economies have settled in for the new normal, let alone Saudi Arabia. Consumers from the kingdom are warming up to get back to normal.

Loyalty / Rewards Programs

Renew Your Brand's Experiential Rewards in 2022

Barb Olson, The Lacek Group , The Lacek Group | February 01 2022

While rewarding profitable customers with experiential rewards isn’t a new concept, customers’ mindsets and commerce habits have changed immensely since the COVID pandemic hit. This new.

Loyalty / Rewards Programs

Creating Employee Experiences That Are Meaningful With Career Pathing

Kim Klosak, SMG , SMG | January 31 2022

Leading organizations embrace change. They recognize and appreciate the value of a diverse workforce—creating employee experiences to fit the individual needs of employees.

Employee Engagement/Training

Top Fuel Trends in 2022

PATRICK DE HAAN, PDI SOFTWARE , PDI | January 31 2022

All signs point to 2022 as being a critical year for fuel and convenience retailers to strengthen their relationships with consumers. To accomplish this, you’ll need to leverage a variety of.

Technology

10 Loyalty Program Myths That Marketers Must Bust Right Now

Aditi Jindal, Capillary Technologies , Capillary Technologies | January 28 2022

The market largely perceives loyalty as a promotional stunt that offers customers only points’ redemption. But this is not the absolute truth.Much to naysayers’ chagrin, loyalty is a.

Loyalty / Rewards Programs

Worldpay from FIS’ Jim Johnson discusses Generation Pay

Jim Johnson | FIS Global , FIS Global | January 28 2022

In 2020, we launched our first annual Generation Pay Report, which touched on evolving attitudes towards payments along generational lines. For 2021, we took a similar approach, surveying more than 4.

Payments / POS

The Future of Marketing Analytics—A Holistic Perspective

David Yussen, ICF Next , Phaedon | January 27 2022

There isn’t a single marketing solution for every business, but powerful reporting can bridge knowledge gaps, inform goal success, and deliver measurable returns for your business. .

80 Kickass Growth Hacks to Ace AARRR Metrics and Skyrocket Your Sales

Manoj Agarwal, Xoxoday , Xoxoday | January 27 2022

Here is a list of some incredible growth hacks and examples to increase your sales using AARRR Metrics framework. Keep your prospects excited throughout the funnel and acquire more customers. Let.

Generating Insights From Data - Citizen Data Scientist

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | January 26 2022

Your customers spend more time online than ever. According to Pew Research, almost a third of adults say they are online almost constantly, flitting between devices throughout the day. Your customers.

Data Analytics

How Business Leaders Can Move Forward With Certainty as Omicron Worries Mount

Noah Rimland Flower, Salesforce , Salesforce | January 26 2022

Business leaders continue to face tremendous uncertainty. As the new Omicron variant has shown, the pandemic still has the capacity to surprise, even as positive developments with vaccines.

The Anatomy of an Ideal Reward Point System for Customers

Manoj Agarwal, Xoxoday , Xoxoday | January 25 2022

To gain the loyalty of your customers, you may feel rewarding is your way out. However, if you start your reward point system with this notion, you are probably beginning on the wrong note.‍So.

Loyalty / Rewards Programs

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