Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Design, Data, Discipline: The Answer to Attrition for QSRs in Asia

Anjali Pillai, Capillary Technologies , Capillary Technologies | March 11 2026

In a region like Asia, where dining habits are rituals—family weekends at Jollibee in Manila, late-night McDonald’s in Singapore, or bubble tea runs across Bangkok—loyalty.

Data Analytics

How to Design Customer Loyalty Programs to Create Brand Advocates

ITA Group Team , ITA Group | March 10 2026

Today’s leading customer loyalty programs go beyond simply rewarding behavior. Once purely transactional, modern loyalty programs have transformed into powerful engines for emotional connection.

Loyalty / Rewards Programs

Emotional Loyalty vs. Transactional Rewards: Why Experiences Win in Airline Loyalty Programs

The Switchfly Team , Switchfly | March 09 2026

Airline loyalty programs are facing a structural shift. Points and miles still drive participation, but they no longer guarantee preference, retention, or advocacy on their own. As loyalty rewards.

Loyalty / Rewards Programs

How Employee Engagement Drives Retention and Business Growth

Tim Schieffer, ITA Group , ITA Group | March 06 2026

It’s no surprise that 66% of employees experienced burnout this past year. HR leaders are coping with shifting budgets or pressure to do more with less. There are higher expectations.

Employee Engagement/Training

B2B Loyalty Is Becoming B2C

Jochen Lehner, Loyalty Program Solutions , Loyalty Partner Solutions | March 05 2026

Designing loyalty programs that engage people while protecting marginsDid you know?B2B companies already outperform B2C brands in customer retention, 82% vs. 74%, according to research by Rivo (2025).

Why Traveler-First Loyalty Planning Outperforms Program-First Models

The Switchfly Team , Switchfly | March 04 2026

Loyalty programs are often designed around points, tiers, and redemption rules. Travelers, however, experience loyalty very differently. What they remember are the moments that make a trip feel easy.

Loyalty / Rewards Programs

5 Customer Loyalty Trends to Watch for in 2026

Matt DeVries, ITA Group , ITA Group | March 03 2026

The loyalty landscape is quickly evolving and not always in the best direction. We’re seeing some brands cut loyalty program value in response to cost pressures. Others are replacing human.

Loyalty / Rewards Programs

The Quiet Shift Reshaping Martech — And Why Loyalty Is at the Center

Alexis Kvamme, Capillary , Capillary Technologies | March 02 2026

Over the past few years, loyalty has moved from a “nice-to-have program” to a structural advantage in modern marketing. That shift is not happening because brands suddenly rediscovered.

Loyalty / Rewards Programs

Retail POP: Lane Bryant's Success with Baesman's Automation

The Baesman Team , Baesman | February 27 2026

Retail brands are under constant pressure to reduce operational costs while keeping stores equipped with the POP materials they need to sell effectively. But for many teams, outdated processes.

How Exotic Travel Rewards Drive Impact in Card Loyalty Programs

The Switchfly Team , Switchfly | February 26 2026

Card loyalty programs are under growing pressure to do more than offer points and cashback. Rising acquisition costs, tightening margins, and increasingly interchangeable card products are.

Loyalty / Rewards Programs

Harnessing Cross-Selling and Upselling Strategies

Valentin Avila Rivera, Loyalty Partner Solutions , Loyalty Partner Solutions | February 25 2026

Loyalty programs aren’t just about discounts or collecting points anymore. Today, they’ve evolved into smart, data-powered platforms that guide customers through a journey of discovery.

The One Audience You Actually Shouldn't Re-Engage

Luke Kline, Hightouch , Hightouch | February 24 2026

Recently, I was talking with Jeff Lee, the Lifecycle Marketing Tech Lead at Calm, about lifecycle experiments that look smart on paper but feel very different once you see the results..

Customer Engagement

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