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Supplier-Contributed Blogs

How to Use Magic to Exponentially Grow Your Competitive Advantage

James Dye, Talon.One , Talon.One | May 15 2023

You might be thinking, "What does magic have to do with retail strategy?". But in many cases, it can be the key to unlocking your competitive advantage. Building an experience within retail.

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Leave Batch And Blast In The Past: How Robust Segmentation Unlocks Personalization At Scale

Circe McNaughton, Cheetah Digital by Marigold , Marigold Engage + by Marigold | May 05 2023

Brands looking to consistently engage their audience and build emotional loyalty cannot rely on a “batch and blast” messaging strategy. Whether you reach customers through email, in-app.

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Top 8 Ecommerce Customer Retention Strategies

The Comarch Team , Comarch | May 04 2023

Although 2022 was a stable year for retail, UBS is anticipating that 50,000 stores in the US are expected to close by 2026. At the same time, it is.

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Relationship Marketing- Guiding Customers From Attraction to Advocacy

Cara Panosian, Brandmovers , Brandmovers | May 03 2023

To run a successful loyalty program, it’s important to nurture a relationship with your customers. Relationship marketing focuses on building meaningful relationships while also cultivating.

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How Paying with Points Can Elevate Credit Card Loyalty Programs

Jonathan Silver, Engage People Inc. , Engage People | May 02 2023

Credit card loyalty programs are an essential marketing tool for credit card companies. These programs allow customers to earn points for each dollar spent, which can then be redeemed for various.

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Hyper-Personalization: Your Customer’s Profile Just Got Real and More Important

The Group FiO Team , Group FiO | May 01 2023

Innovations like Artificial Intelligence (AI) may be some of the biggest trends right now, but they should not overshadow the importance of data in the customer experience (CX). During every.

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Why Loyalty Programs Should Add Badges (Badgification)

The Brierley Team , Capillary Technologies | April 28 2023

Loyalty program gamification is one of the newest innovations in customer engagement. Loyalty programs have typically relied on a core value proposition around earning points: the basic &ldquo.

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How to Get Deeper Engagement with Your Direct Mail

The Baesman Team , Baesman | April 27 2023

Direct mail is known to have an impressive return on investment, but maybe you’re not seeing the results you want with your direct mail campaigns. You want to imagine your customer’s eyes.

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Debunking Loyalty Program Myths

Cara Panosian, Brandmovers , Brandmovers | April 26 2023

There are a number of myths surrounding loyalty programs and a lot of them can quickly turn brands away. Whether you are just beginning your research into loyalty programs or you are a seasoned.

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Why You Need Customer Analytics as a Daily Practice to Know Your Customers

The Group FiO Team , Group FiO | April 25 2023

Customer analytics can help businesses to stay ahead of the competition. By analyzing data on industry trends and competitor activity, businesses can identify areas where they can differentiate.

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Why Customer Loyalty Platforms Are More Like Typewriters

The Comarch Team , Comarch | April 24 2023

Just because an aspiring writer has a new Word document open right in front of them doesn’t mean they will, without any doubts, create a gripping, larger-than-life.

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Loyalty Programs & Birthday Rewards

Amber Meakin, Brierley , Capillary Technologies | April 21 2023

Birthday rewards and offers are a common — and effective — element of most loyalty programs. Brands use birthday rewards to enhance their loyalty programs and improve the.

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