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Supplier-Contributed Blogs

In the Grand Schema: Leveraging New Email Features

Jared Jones, The Lacek Group , The Lacek Group | July 07 2023

In the context of the internet, schema is a structured method of marking up data that makes it easier for machines to understand the information that is being shown. While this post only delves into.

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The Path to Loyal Customers: Email & SMS Marketing for Success

The Baesman Team , Baesman | July 06 2023

When it comes to marketing your brand, the ultimate goal is to create loyal, engaged customers. However, that goal isn’t achieved overnight. To understand the destination you’re working.

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To Connect With Consumers, Be Prepared to Do More With Less

Becca Brown, ICF Next , Phaedon | July 05 2023

We’ve been saying this for some time now: consumers crave authenticity and connection with brands. So why do we still feel the need to say it? Because many brands still struggle to get it right.

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A Guide to Loyalty & Rewards for Grocers & Retailers

The Comarch Team , Comarch | July 03 2023

LOYALTY & REWARDS for GROCERS & RETAILERSDid you know that over the past three years, the Grocery Retail industry has experienced unprecedented uncertainty? From.

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Pop-Up Messaging: A Guide to Captivating Audiences

Jenna Galletti, Jebbit , Jebbit | June 30 2023

As a savvy marketer, you understand the importance of grabbing your audience's attention and delivering your message effectively. In the fast-paced digital world, pop-up messaging has emerged as.

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How Brands Can Leverage Nostalgia Without Living in The Past

Tim Barlow, ICF Next , Phaedon | June 29 2023

The past has a persistent magnetism, playing on a sense of comfort that brands often leverage as a shortcut to emotionally resonate with consumers. Nostalgia marketing is everywhere—from Pepsi.

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The Future of Loyalty: Metaverse, AI, and Post-Pandemic Challenges

The Comarch Team , Comarch | June 28 2023

The last few years have revolutionized our perception of customer relations. With the lingering effects of the Covid-19 pandemic and the looming threat of recession, we are now re.

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Strategic Stored Value

Kate Atty, Clutch , Clutch | June 27 2023

Drive marketing strategy with a better stored value solutionStored value programs – including gift cards, loyalty points, and merchandise credits – are a critical part of a comprehensive.

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Loyalty Programs in Financial Services: Existing and Emerging Trends

Sam Panzer. Talon.One , Talon.One | June 26 2023

Financial services are in a brave new world, with technology — and a focus on customer engagement and frictionless services — at the forefront. There used to be days when the financial.

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How Brands Can Determine Their Loyalty Program's Leading Indicators for Success

Kimberly Lyons, Brandmovers , Brandmovers | June 23 2023

There’s an ever-growing stack of evidence showing that customer loyalty programs are significantly beneficial for both businesses and their customers. Both parties receive value from a loyalty.

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How to Improve Your Marketing Strategy with AI Chatbots

Jenna Galletti, Jebbit , Jebbit | June 22 2023

Chatbots are becoming more and more common these days, but that's just the beginning. In the near future, as AI continues to advance, chatbots will become even more widespread. It will be hard to.

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AI in Marketing: What, How, and Why You Should Use it

The Comarch Team , Comarch | June 20 2023

Artificial Intelligence is revolutionizing the way we live: from unlocking your phone, and banking, to our daily commute. No wonder it has also started influencing our.

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