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Supplier-Contributed Blogs

For Brands, Perception Is Reality

Amy Farsht and Jasmin King, The Lacek Group , The Lacek Group | October 18 2023

Positive brand perception—how customers and potential customers view a brand and its values—remains a vital component of building long-term loyalty. Consumers crave brands that are in.

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How Do Instant Win Games Work? [And How to Use Them to Your Advantage]

The Cataboom Team , CataBoom | October 17 2023

Today’s consumers are more advertising savvy than ever. They unconsciously ignore ads, click out of popup, and hesitate to give away personal information to brands even for personalized deals.

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Data Privacy Regulations – Is Your Brand Safe?

The Kobie Marketing Team , Kobie Marketing | October 16 2023

Kobie recently weighed in with Loyalty 360  on the topic of data privacy regulations.As governments enact new data privacy laws and set forth regulations to protect consumers, some brands.

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Driving Customer Engagement with Effective Strategies

The Comarch Team , Comarch | October 13 2023

Do you know how many points you have accumulated in your favorite store's loyalty app? Do you know what you can spend them on?Can you remember the last time a product or .

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Human-Centered Design Boosts Brand Devotion

Rachel Foss, The Lacek Group , The Lacek Group | October 12 2023

In today’s marketplace, which is still coping with post-pandemic societal shifts, customer loyalty remains a critical key to success for brands. The consumer experience often feels fully.

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The Power of Receipt Validation: How It Helps Build Your Customer Understanding

Kimberly Lyons, Brandmovers , Brandmovers | October 11 2023

Every day, businesses receive a steady stream of transactional data, including purchases, product information, and customer details. Receipt validation is the process of analyzing this data so that.

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Personal Touches Matter: The Art of Personalization That Truly Impacts

The Baesman Team , Baesman | October 10 2023

In a world flooded with digital noise and automated interactions, the value of a personal touch cannot be overstated. Whether it's in marketing, customer service, or everyday communication.

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5 Successful Coffee Loyalty Programs in America to Learn from

Anjali Pillai, Capillary Tech , Capillary Technologies | October 09 2023

Nothing screams “Good Morning” like the first sip of freshly brewed coffee. In the United States alone, the coffee industry is a bustling arena, with approximately 59,000 coffee.

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Execution Is Everything

Robyn Zeller, The Lacek Group , The Lacek Group | October 06 2023

Second in a Three-Part Series on Tiered RecognitionIn the first installment of our series on tiered recognition, we explored why brands should consider a tiered recognition strategy—forgoing a.

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Loyalty Rewarded: The 6 Best Loyalty Program Ideas For Lasting Engagement

The Comarch Team , Comarch | October 05 2023

Loyalty means profit. It’s a fact that most companies are aware of and try to harness by setting up loyalty programs. In many cases, one customer loyalty program.

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7 Loyalty Influencer Marketing Best Practices

The Kobie Marketing Team , Kobie Marketing | October 04 2023

Is your brand utilizing influencer marketing effectively? In the social media age, it’s crucial to not only drive visibility and customers to your.

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How to Calculate Loyalty Program ROI

Sam Panzer, Talon.One , Talon.One | October 03 2023

While the benefits of a well-executed loyalty program are undeniable, it's equally crucial to measure its effectiveness and, most importantly, its return on investment. Understanding how your.

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