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Supplier-Contributed Blogs

The Innovation Baseline: Incentives in 2026

The Group O Team , Group O | April 13 2026

Welcome to our 2026 Incentive Marketing Series: a year-long exploration designed to help brands rethink how they plan, execute, and measure incentive programs in an increasingly.

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Member Verification for Canadian Loyalty Programs

The CORA Loyalty Team , CORA Loyalty | April 10 2026

In a landscape where digital security is paramount, recent developments in identity verification have sparked significant interest. Amidst these advancements, organizations are increasingly adopting.

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Which 2026 Event Trends Are Here to Stay? Our Expert Opinions

ITA Group Team , ITA Group | April 09 2026

Authentic, in-person connection is back in a big way this year. Even amid broader global volatility, corporate events continue to thrive as essential forums for connection and commerce.  In.

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Travel Technology That Enables Loyalty Planning and Demand Forecasting

The Switchfly Team , Switchfly | April 08 2026

The most successful airline loyalty programs share a common trait: they anticipate rather than react. In an industry where margins are tight and customer expectations continue to climb, the ability.

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The 12 Micro-Moments of Relational Loyalty: Orchestrating AI-Powered Experiences That Forge.

Megan Fiorendino, Capillary , Capillary Technologies | April 07 2026

Most loyalty programs are still optimized for transactions.The world’s most enduring brands are optimizing for something far more valuable: relationships.At Capillary Technologies, we do not.

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Every Marketer Should Be a Manager (Of Agents)

Tejas Manohar, Hightouch , Hightouch | April 06 2026

I’ve spent most of my life building software. I’ve seen a lot of “this will change how we work” moments. Most didn’t.Agentic AI is different.Software engineering teams.

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Airline Loyalty: Why Airlines Are Devaluing Programs

The CORA Loyalty Team , CORA Loyalty | April 03 2026

Pressures on airlines to devalue programsAirline loyalty programs are diverging sharply, with some carriers cutting back benefits in order to reduce costs, while others are investing in program.

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The Future of Data Reporting & Analytics in a GenAI World: A Realistic View for Enterprise Marketers

The Capillary Team , Capillary Technologies | April 02 2026

For years, enterprise marketers have lived inside dashboards — juggling BI tools, chasing analysts, exporting CSVs, and deciphering charts that often raise more questions than answers. But the.

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Integrating Travel Rewards into Banking and Credit Card Loyalty Programs

The Switchfly Team , Switchfly | April 01 2026

For financial institutions, a generic loyalty program is no longer sufficient. Today's customers expect more than just a place to store their money; they demand value, engagement, and.

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Beyond Gamification: The Challenges of Building Better Loyalty Programs

The CORA Loyalty Team , CORA Loyalty | March 31 2026

Building better loyalty programs: ingredients, challenges, and the dark side of storytellingBeyond inspiration, here’s what it takes to design narrative loyalty programs that work — and.

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What Effective Customer Loyalty Management Really Requires Today

Matt DeVries, ITA Group , ITA Group | March 30 2026

Customer loyalty is shifting. People expect more from the brands they support, like emotional connection, relevance and consistency across their experience. And while technology is essential, a tech.

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Why Travel Should Be a Core Pillar of Modern Loyalty Programs

The Switchfly Team , Switchfly | March 27 2026

For today’s loyalty strategy owners and CX leaders, the question is no longer whether travel belongs in their rewards ecosystem. It is how quickly it can be elevated to the center of the value.

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