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Supplier-Contributed Blogs

3 Marketing Challenges You Faced in 2024, and How to Solve Them in 2025

The Epsilon Team | March 14 2025

2024 was a year of dizzying changes in adtech: Google’s back-and-forth on cookie deprecation, Chrome’s potential spinoff and ongoing antitrust issues, increased fragmentation and wasted.

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The 5 Essentials of Loyalty Program Implementation Success

Tice Mays, Bond Brand Loyalty , Bond Brand Loyalty | March 13 2025

Over the years, implementing loyalty programs has taught me that success in this space demands more than just technology integration expertise. While system integrators (SIs) firms excel in building.

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Customer Loyalty in Spain: AI, Digital Transformation & Top Loyalty Players

Bharat Menon, Capillary , Capillary Technologies | March 12 2025

With digital transformation, gamification, and sustainability at the forefront, brand in Spain are redefining customer engagement to drive long-term loyalty.  The modern consumer demands more.

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Turning Browsers Into Bookers: How Travel Brands Can Win the Summer Vacation Customer Journey

Danny O'Reilly, Wunderkind , Wunderkind | March 11 2025

Ah, spring—the season of longer days, warmer temps, and a fresh sense of renewal… and relentless allergies. While flowers bloom and pollen levels soar (sending antihistamines flying off.

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Are Your Customers Getting the Right Messages?

Bill Marsh, Epsilon | March 10 2025

For today’s marketer trying to create meaningful, relevant experiences for each customer across touchpoints, the struggle is real.Whether they’re browsing a website, scrolling social.

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The 4 Fundamentals of Building Brand Loyalty: A Strategy for Retention

The Baesman Team , Baesman | March 07 2025

Retaining loyal customers is more critical than ever in a competitive market. The ability to create sustained customer loyalty isn’t just a perk—it’s essential for long-term.

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Unlock CPG Success: Power Up with Digital Wallet Coupons

Taras Tsyrkun, Bambu , Bambu | March 06 2025

In the digital era, Consumer Packaged Goods (CPG) brands are evolving rapidly to meet the changing demands of a mobile-first consumer base. Traditional paper coupons are becoming a relic of the past.

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US Customer Outlook on Loyalty: Changing Trends, Challenges & Retention Rules

The Capillary Team , Capillary Technologies | March 05 2025

No longer confined to transactional rewards, modern loyalty programs are evolving into intelligent, experience-driven ecosystems fueled by data, AI, and gamification.  The Loyalty Shake-Up: Why.

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Tailoring a Cobranded Credit Card for Gen Z

Leanne Cordes, The Lacek Group , The Lacek Group | March 04 2025

Credit card offers begin piling up for young people by the time they turn 18. And no wonder: The latest generation to come of age, Generation Z—individuals born between 1996 and 2011&mdash.

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Gamification: Revolutionizing Customer Engagement and Loyalty

Nate Thompson and Katie Berndt, Phaedon , Phaedon | March 03 2025

To succeed, brands must constantly seek innovative ways to capture and maintain customer attention. Enter gamification—a powerful marketing strategy that integrates game-like elements into non.

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2024 Holiday Wrap-Up

The Kobie Marketing Team , Kobie Marketing | February 28 2025

The 2024 holiday season wasn’t only a race against time – it was a showcase of agility. With a compressed shopping window of just 27 days between Thanksgiving and Christmas, retailers and.

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Customer Loyalty: The Key to Thriving in a Cutthroat Market

Taras Tsyrkun, Bambu , Bambu | February 27 2025

Imagine a world where every customer you attract stays not just because they need what you offer, but because they can’t imagine a better experience elsewhere. In the harsh reality of today.

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