Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Presence & Prevalence of Mobile Loyalty in Retail (Infographic)

Carly Rotatori | September 20 2016

Our previous research has revealed that retail is one of the most popular app categories and receiving offers and rewards for being a loyal customer is one of the most popular app features..

The 3 sectors that struck gold in Loyalty Programs!

Sairaj Kalekar , Snipp | September 20 2016

Customer loyalty programs today are transforming, offering an unmatchable experience for consumers across the point of sale with the use of smartphones, Internet and mobile channels. Gone are the.

Five Loyalty Lessons From Pokémon Go

Geoff Smith , CrowdTwist | September 19 2016

Niantic and Nintendo’s Pokémon Go hasn’t even finished rolling out internationally yet, but already it is making a significant impact on consumers and brands. In just a matter of weeks.

Reimagining an Industry-Leading Retail Loyalty Program

The Aimia Team | September 15 2016

While many retailers have developed successful loyalty programs, most overlook the opportunity to strongly differentiate from their competitors through loyalty. Today, Aimia is partnered with an.

iOS 10: What it means for email marketing

Pamela McAtee | September 14 2016

With the recent release of iOS 10 comes a new “feature” to the native mail app – a grey bar at the top of every email that tells consumers if an email message is from a mailing list.

Four Reasons Why Marketers Need a Cross-Device Strategy

Kathy Menis , Signal | September 14 2016

Let’s declare once and for all that “the year of mobile” is dead. Mobile is now where U.S. adults spend the majority of their digital time–and over 60% of their time with.

Why Aren’t We Using All This Data to Tell Better Stories?

Phil Durand , Confirmit | September 13 2016

I was at a conference recently when I heard a phrase new to me – one that summed up the answer to an old problem that I feel strongly about. The phrase – DATA JOURNALISM – spoke to.

Data Analytics

What Can Brands Take Away from the Instant Mobile Success of Pokemon Go?

Justin Frazier | September 09 2016

No, this isn’t time travel. The cartoon, video game, and trading card sensation from the mid 90’s has resurfaced here in 2016, and in a brand new way. Pokémon GO is the new mobile app.

Global Movement Toward Cashless Society

The Virtual Incentives Team , Virtual Incentives | September 09 2016

Technologies are launching at regular intervals that continue to knock cold hard cash out of the top list of preferred payment methods for consumers. From loyalty programs on credit cards that earn.

3-Phased Approach to Turning New Customers to Brand Loyalists

Dan DeZutter | September 08 2016

Digital affords brands more opportunities to acquire new customers. But the speed at which you can acquire these customers must also be met with a readiness to deliver a compelling and consistent.

The Path to Omnichannel Loyalty (Infographic)

The House Advantage Team | September 07 2016

The promises of true omnichannel marketing have been an object of obsession for loyalty marketers. With all of the touchpoints between brands and an increasingly mobile-first customer, and the vast.

Customer Engagement

How to Leverage a Data-Driven Approach to Contact Strategy

Stacie Tureson | September 06 2016

Reaching consumers with personalized messages and campaigns that help them make purchases is a goal all marketers strive for. In today’s digital environment where consumers are inundated with.

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