Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Marketing Tech in Transition: Big Data

Chris Harrison | April 03 2017

In this marketing tech in transition series, my team and I highlight four imperatives: Big Data, Cloud, Identity Resolution and Artificial Intelligence and share how applying these imperatives will.

Data Analytics

Reward for Interactions, Not Just Transactions

Christy Reutiman | March 31 2017

Loyalty is about creating relationships with your best customers and all great relationships are reciprocal. In loyalty, that typically means that if a customer spends a certain amount of money with.

Three Reasons Why CPG Loyalty Will Dominate This Year

The Snipp Team , Snipp | March 31 2017

Three Reasons Why CPG Loyalty Will Dominate This YearThe Consumer Packaged Goods (CPG) industry is massive. In the year 2016, the CPG sales revenue has clocked about 769.7 billion US dollars in US.

Close the Communications Loop

Eric V. Holtzclaw , PossibleNOW | March 30 2017

So you've already consulted the matrix and have a more well-rounded idea of what communications your customers are already getting from your company. Now it's time to consider the types of.

4 Strategies to Turn Your Mistakes, Failures, and Negatives into Effective Marketing Messages

The Draw Shop Team , The Draw Shop | March 29 2017

What if everyone finds out you’re not perfect?What if your customers learn about everything that’s wrong with you and your business? Your every past mistake, every public.

Ad Enhancement, Not Interruption: Capturing the Moment

Michael Nicholas & Duncan Southgate , Kantar TNS | March 29 2017

Picture the scene: you’re trying to share a video with a couple of friends to illustrate a point you’ve been arguing about for the last half hour. As the video loads, an ad pops up at.

Digital / Direct Marketing

For Banks, Digital Transformation is Key to a Better Customer Experience

Gerhard Heide , Pitney Bowes | March 28 2017

Every company shares a goal of, ultimately, wanting to better engage with customers and improve the overall customer experience. It doesn’t matter how big your organization is, or how famous.

Mobile Conversion Still Impeding Mobile Adoption

The Baesman Team , Baesman | March 28 2017

Despite the meteoric rise of Ecommerce, mobile conversion rates are still a critical issue for retailers.A recent study from Mobile Ecosystem Forum shows that 58% of customers abandon mobile.

What’s In Your Basket: Customers Spend Twice as Much at Wholesale Clubs Than They Do at Super.

The Snipp Team , Snipp | March 27 2017

These days, no brand decisions are made without data. Information is at the center of the marketing universe, and transforming raw data points into knowledge, strategy, and a set of measurable.

Data Analytics

CX Practitioners: Defining Your CX Strategy

Andrew Goldstein , Confirmit | March 27 2017

Defining Your Customer Experience (CX) Strategy is a critical part of our first customer experience performance categories: Foundation. CX Foundation includes your program vision, your customer.

Showcase Cinemas Targets Better Loyalty Performance

Tiana Meintjes , Movio | March 24 2017

In 2014, Showcase Cinemas made the decision to add Movio Cinema to better leverage Aloha Loyalty and improve the performance of its loyalty program, Starpass. Since October of that year, Showcase.

Loyalty / Rewards Programs

Loyalty Tech Tips – Three Commonly Asked Questions

Scott Shurson | March 23 2017

Scott Shurson, Senior IT Consultant for Aimia, is involved with strategy relating to loyalty technology with current and prospective clients. He has outlined a few of the most commonly asked.

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