Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

An Omnichannel Approach To Mobile Loyalty Engagement

Dan Slavin , CodeBroker | July 06 2017

In my last post, I wrote about the need for marketers to take an omnichannel approach to mobile loyalty programs.Here are the highlights:Loyalty marketers are turning to mobile to sign up members, to.

Five Steps to Easy Employee Engagement You Can Try Now

Summer Felix , The Draw Shop | July 06 2017

OK. You know, I know it: we don’t do enough to engage our employees. Truth is, companies—especially new ones—often dash aside employee engagement in favor of concentrating fully on.

Enrich Your Data for A Holistic Understanding Of Your Loyalty Members

Matthew Liebmann , Movio | July 05 2017

As a moviegoer, I often defy assumptions about my age and gender, and I’m sure you do, too. For example, Hidden Figures is my favorite movie this year but the average age of the.

Digital / Direct Marketing

Tune into Engagement: What if we Designed Loyalty Programs for TV’s Favorite Hotspots?

Michela Baxter | June 29 2017

We’ve all been there: Two seasons into a binge watching session and you wonder, “Is the coffee at Central Perk really that good?” Or, “What would it be like to play, &lsquo.

Successful Mobile Loyalty Programs Require an Omnichannel Approach to Mobile

Dan Slavin , CodeBroker | June 29 2017

Three common challenges consistently rise to the top when we at CodeBroker speak with loyalty marketers: Engagement – How do we get our loyalty program members more engaged?Millennials –.

Mobile

Key Strategies to Promote Your Loyalty Rewards Program

Samir Palnitkar | June 28 2017

Key Strategies to Promote Your Loyalty Rewards ProgramCustomer loyalty programs are a boon for retailers and ecommerce merchants looking to maximize customer engagement and retention. However, a.

Loyalty / Rewards Programs

7 Ways to Add More Value to Your Loyalty Program

The CrowdTwist Team , CrowdTwist | June 27 2017

To keep customers active in your loyalty program, it’s essential to reward members beyond discounts and demonstrate the value of continuous participation. Research featured in the.

Is Direct Mail So “Retro” That It’s Cool?

Alex Tavera | June 26 2017

After attending an exciting industry event last week, I came back to Minneapolis amazed by the amount of clients and retailers explaining their recent success with direct mail campaigns. Some saw.

Your Loyalty Program Metrics are Useless. To Improve Them, Follow These Steps

Gina Fleck | June 22 2017

In our data-driven world, we have metrics for everything. From the number of steps we should take every day to likes on a social post, it seems easier and easier to quantify and measure success. If.

7 Loyalty Marketing Campaign Ideas for July 4th

The CrowdTwist Team , CrowdTwist | June 20 2017

The holidays are always a great time to give something back to your customers. Independence Day is just around the corner, so here are some ideas on how to engage your customers and encourage some.

Going Global – Tech Tips for Consideration

Cindy Faust | June 19 2017

When a company is considering taking their loyalty program global, there are technology considerations to ensure a successful global expansion. The benefits of productization are discussed in this.

7 Tips for Loyalty Success in 2017

The Snipp Team , Snipp | June 12 2017

The state of loyalty is in constant flux. This has never been more apparent than in 2017, as new trends, strategies, and practices continue to evolve the industry, and marketers are challenged with.

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