Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Customer Loyalty 101: How to Avoid Alienating Today's Shopper

Narina Sippy , Marigold Engage + by Marigold | June 05 2017

Winning customer loyalty is a continuous and important objective for retailers, but it's not always an easy task. Unfortunately, alienating customers can be. Several principles apply if you want.

You Have Eight Seconds. Do One of These Four Things.

Katy Atty , Clutch | June 05 2017

Recently in Business Insider, Hayley Peterson argued that Tinder’s affect on culture is now affecting retail, as a generation of consumers accustomed to swiping for a more.

Survey Results Are In – Here’s What Consumers Want In Today’s Loyalty Programs

Dan Slavin , CodeBroker | June 05 2017

CodeBroker recently surveyed 1,207 US shoppers on a wide range of loyalty program topics, from loyalty program usage, to top pain points, to changes consumers would like to see to make it easier to.

Four Analytics Challenges Every Channel Chief Faces

Claudio Ayub | June 02 2017

Lack of clear insight into partner and program performance is often a major challenge for technology companies. Many technology companies generate 40 to 90 percent of company revenues* through their.

Data Analytics

Don't Make Them Yawn - 7 Tips for Acquiring VoC Data Effectively

Summer Felix , The Draw Shop | May 31 2017

We all want to be leaders of our industry. Thing is, you can have the best product or service in the universe, but if customers have a bad time interacting with your brand, then you’re staying.

Using Personalized Rewards To Encourage Loyalty

Olivier Reynaud-Guerrini , Movio | May 31 2017

Everybody loves a reward - especially if it’s something you really want! Delivering personalized rewards that your loyalty members will actually use doesn’t have to be mind-boggling, and .

Digital / Direct Marketing

How to Sell More to Existing Customers with Multichannel Loyalty

The CrowdTwist Team , CrowdTwist | May 30 2017

Loyalty programs are evolving to meet the growing expectations of consumers. Customers expect to be rewarded for spending their money with a brand no matter how or where they make the purchase. They.

Take a Page from Chase’s Loyalty Playbook

Gina Fleck | May 30 2017

Chase’s Sapphire Reserve card with its too-good-to-be-true sign-up bonus—100,000 points—now has a cult-like following. But beyond the physical rewards, what is making people flock.

Revolutionizing Retail with Wearables

Dan Peacock , FIS Global | May 26 2017

New wearable technology represents the POS frontlineWhat do you think? Will the increase in popularity for mobile payments help drive adoption of wearables by shoppers?You’re probably.

When It Comes to Personalization, Good Intentions Won’t Get it Done

Eric Holtzclaw , PossibleNOW | May 26 2017

If your company is working toward personalization, you're on the right track. But if you're overwhelmed at the possibilities, remember that all you're trying to do is be human: Listen to.

Digital / Direct Marketing

Taking The Leap With Data-Driven Marketing

Sarah Lewthwaite , Movio | May 24 2017

Over the past few years, I’ve witnessed the cinema industry starting to take a leap forward when it comes to big data. Discussions have evolved from initially questioning the need for data, to.

Constructing a Winning Customer Data Collection Process

Carrie Blum | May 23 2017

Prior to launching a loyalty program, developing a data collection structure will be imperative to the success of the loyalty program. By leveraging best practices for data collection, your structure.

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