Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

New Loyalty Program Accounting Guidelines are Coming

Gina Fleck | November 22 2017

As a loyalty marketer, you may not stand around the water cooler and talk about FASB, U.S. GAAP, or the differences between deferred revenue and incremental cost as accounting methods. You may not.

Loyalty / Rewards Programs

How tarte Designed an Effective Beauty Brand Loyalty Program

The CrowdTwist Team , CrowdTwist | November 21 2017

High purchase frequency and pressures from an industry that evolves as beauty trends change make the beauty space extremely competitive. As a result, many beauty brands are investing in loyalty.

Without Incentives, What Drives Survey Respondents?

The Virtual Incentives Team , Virtual Incentives | November 21 2017

It's important to choose the right incentives, but what else drives people to complete a survey? Most of us don’t choose to spend our free time taking surveys. So what are the driving.

Voice of the Customer

Writing Email Subject Lines for Great Open Rates

Brandon Keller , Xenial | November 20 2017

Scan your inbox and see how you react to the subject lines. A yawn? A scowl? A snore? That’s what we thought. Let’s face it, not many companies get it right. Your customers love you or.

Two Underlying Reasons to Maintain Loyal Customers

The DataCandy Team , DataCandy | November 20 2017

Loyalty and gift cardproviders will tell you that they can help boost your sales and client traffic. It’s true when they tell you “it takes a client more than one visit to spend the.

Customer Engagement

4 Irresistible Opportunities for Loyalty Marketers to Increase Engagement and Program performance

Dan Slavin , CodeBroker | November 17 2017

It’s a tough landscape for loyalty marketers. Member engagement is declining, traditional contact strategies are proving less effective, and program performance is no longer meeting.

Pride the Foundation of Performance

Lior Arussy , Strativity Group | November 15 2017

What is pride? How do you know someone has it? For many pride is a sort of a feeling. A state of mind. An undefined emotion that might be identified by a smile or glistening eyes. .

Employee Engagement/Training

5 Things Every Customer Expects (Besides Rewards)

The Virtual Incentives Team , Virtual Incentives | November 15 2017

Customers are more savvy and particular than ever before, so it’s up to brands to keep up. Engaging customers with a rewards system is an art all by itself — an art that we know well.

5 Loyalty Program Best Practices for Quick Service Restaurants

The CrowdTwist Team , CrowdTwist | November 14 2017

The QSR (Quick Service Restaurants) industry is notoriously competitive and operates on extremely tight margins. More and more restaurants are investing in loyalty programs that.

Loyalty / Rewards Programs

Power Up your Promotions – The Amplification Toolbox

The Snipp Team , Snipp | November 14 2017

The marketing world has seen a sea change in tactics and technologies, and campaigns often strive to incorporate these innovations in order to ‘wow’ a digitally blasé consumer base. But.

Developing Your First Email Campaign For Your Restaurant

Chelsea Downie , Xenial | November 13 2017

In a previous post we gave you some of the basics for getting started with an email campaign. As you think about the actual email messages you want to send, you’ll need to put some thought into.

How Do You Spend Your Loyalty Points? – Part 1

The Aimia Team | November 13 2017

The four key segments Qualitative research is at the core of how we develop customer centric loyalty programs that drive engagement and deliver economic impact. We have found that consumers don.

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