Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Structuring your Loyalty Team for Success

The Aimia Team | August 23 2017

People think of personalization in many ways. Some, very simplistically: a first name on an email. Others, view it as much more: providing personalized experiences based on a holistic view.

Four Considerations when Designing a Reward Program

Kim Otocki | August 22 2017

There are many different types of reward programs which make it challenging to choose which one is best suited for your brand. Ultimately, there are four considerations to always keep in mind when.

The Power of Maximum Engagement

Jai Rawat , Zinrelo | August 22 2017

Loyalty rewards programs are no longer just a novelty, but essential business best practices. Almost every brand or business wants to offer some sort of compensation plan in hopes of achieving.

Core Principles of Emotion Design

Emily Hassell , PK | August 18 2017

This is the second in our series on Emotion Design in CX, look for the next two blogs coming this week. Check out our first blog here.Designing for Emotion is the process of driving emotional.

CX (Customer Experience)

Making Digital Communications Relevant in a Multiscreen World

Engin Yilmaz , Pitney Bowes | August 18 2017

It’s become almost clichéd to say, but the fact of the matter is that customers today are absolutely addicted to the personal, mobile screens they carry around with them. Whether it’s.

How Marketers Use Data Analytics to Reach New and Existing Customers

Villanova , Villanova Business School Online | August 17 2017

Marketers can use big data and analytics to help predict customer behavior, determine ROI of marketing efforts and help businesses make the best possible decisions across many different business.

Data Analytics

5 Reasons Why Plastic Gift Cards Are Better Than Paper Gift Certificates

Andrew Cauthorn , DataCandy | August 16 2017

Yes, gift certificates still exist. Last year, I purchased one as a Christmas gift for my dad. Granted, it was from an independent establishment in the United States, but paper certificates are still.

Payments / POS

The Economics and Exponential Effects of Customer Churn

Keith Chandler , Cartamundi USA | August 15 2017

Customer churn will erode a customer base and diminish profits. Companies routinely take steps to understand and combat customer defection to minimize its effect, but do companies accurately.

Two Steps to See Real Back-To-School Loyalty Results

The Snipp Team , Snipp | August 14 2017

The back-to-school shopping season has been an extremely important business period for decades in the US. Can you even remember a time when the anticipation of heading back into the classroom didn.

Never Underestimate the Value of Having “Friends at the Top!”

Tim Douek , Strativity Group | August 14 2017

No two CX initiatives are the same. Some might focus on a single process or an isolated opportunity; others might involve an entire organization. Some come about as a result of a pressing issue, need.

Employee Engagement/Training

Machines Rising In Customer Loyalty

Peter Lim , Marigold Engage + by Marigold | August 14 2017

Merrill Lynch uses machine learning to automate investors’ portfolios, Facebook employs it to curate newsfeed content, and Google’s self-driving cars rely on it to navigate the roads.

Does Everything Need to Happen Now? Real-Time vs. Right Time

The Aimia Team | August 01 2017

I make a purchase, I get a text. I browse a website, I get an email. The world is moving in real-time so my loyalty program should be responding in real-time as well, right? Great.

Customer Engagement

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