Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

People and Culture are Your Only Sustainable Business Advantage

Bob Macdonald , Bond Brand Loyalty | July 13 2018

As I look back over the past four years to when we launched Bond and began our separation from a U.S. holding company, I’m amazed, and so proud of our team and what we’ve accomplished to.

Three Loyalty Program Challenges and How Loyalty Marketers Can Overcome Them

Sara Hogan | July 13 2018

“This post is authored by Sara Hogan of Merkle in partnership with HelloWorld, a Merkle Company.” It’s a challenging time for loyalty marketers. Not only must they grapple.

Data Analytics

Encouraging Loyalty by Having a Social Mission

The Xenial Team , Xenial | July 12 2018

Beyond selling products or services, having your business get behind a social mission can garner customer loyalty and nourish your community and the lives of you and your staff. A business.

CSR (Corporate Social Responsibility)

How Data Scientists Are Wasting Their Time

Abhi Yadav | July 11 2018

Today’s definition of what most companies want in a data scientist seems to be something akin to a superhero. Companies are looking for a regular Mister Fantastic (the Marvel Comics.

Data Analytics

The Rewards Your Loyalty Members Want You to Offer

Laura Cox , Hawk Incentives | July 06 2018

It’s harder than ever to keep members engaged with loyalty programs. According to our new Hawk Incentives research, respondents belong to an average of 6.2 programs, but consider themselves.

Loyalty / Rewards Programs

How Machine Learning Supports Social Media Mining

The Comarch Team , Comarch | July 05 2018

Information is key, especially in business. Without appropriate knowledge, marketing teams would have difficulties to address the actual needs and requirements of any given target group. This is.

Social Media

Delivering Meaningful Rewards in Your Loyalty Program

Katelyn Mackey , Loyalty by Travel and Transport | July 05 2018

Reward points. Everyone has them these days. But, are you receiving the rewards that are meaningful to you?Loyalty by Travel and Transport is changing the way clients feel about rewards. Rewards are.

Loyalty / Rewards Programs

Your Full Guide to the New Retailtainment

The Aimia Team | July 03 2018

It’s strange how the world is abuzz with ecommerce, yet it only represented 13% of retail sales in 2017 in the United States (Internet Retailer). This shows there is still demand for physical.

CX (Customer Experience)

9 Macro Trends Driving Retail in 2018

The Aimia Team | July 03 2018

We’ve all seen the clickbait headlines spouting the end of physical retail as we know it, scaremongering that future competition will come from anywhere and everywhere. And it’s true.

Considering PXUX 2018? Here Are 12 Things You NEED To Know

Michelle Tempesta , Paytronix | June 27 2018

Making the decision to go to any conference is tough: Time away from your desk is always nice, but you need to make sure that the time away from work is going to be worth it!Luckily, PXUX isn’t.

7 Steps To Building A World-Class Luxury Loyalty Program

The CrowdTwist Team , CrowdTwist | June 26 2018

Luxury brand marketers who are considering loyalty programs are often concerned that they won’t align with the image or appeal of the brand. Traditional spend and get loyalty programs reward.

Best (Brand) Friends: How Active Participation is Changing the Face of Loyalty

Donnie Fairbanks, Senior Director of Strategic Services | June 26 2018

With a rise in brand intimacy, the loyalty paradigm is rapidly changing. The brands that will emerge on top are those that can meet consumers' evolving demands for value, personalization, and.

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