Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How to Motivate Customers To Share Their Data

Rachel Newton | March 02 2018

2017 was an ugly year for the consumer.On the heels of data breaches (see: Equifax exposing personal data of 143 million people) and dishonest data scandals (see: Uber paying off hackers to.

What Loyalty Looks Like to Consumers

Gina Fleck, Director of Loyalty at HelloWorld | March 02 2018

As a loyalty marketer, you likely have dozens of metrics and KPIs to help define what loyalty looks like to you. Acquisition, repeat purchase, active members, referrals, redemptions, promotion.

Evolving Omnichannel Loyalty

Rion Haber, Director of Marketing | bLoyal , Bloyal | February 28 2018

“Omni” – from the Latin “Omnis”, or “All” Much to my daughter’s chagrin, I’ve always been a student of language. Between somewhat.

Studies confirm appealing to customer preferences is key to loyalty program success

Dan Slavin, CEO Codebroker , CodeBroker | February 27 2018

Find out about the latest loyalty industry trends and consumer attitudes Loyalty programs remain a powerful strategy for companies looking to build relationships and lifetime value with customers.

How to Create an “Instagrammable” Restaurant

The Xenial Team , Xenial | February 23 2018

With a camera in everyone’s pocket nowadays, we’ve become pre-programmed to snap pictures of our food, whether it’s to show friends and family, or to post it on social media.

How to Build a Winning Customer Experience Strategy Team: Fundamentals that will make you a.

Peter Morada, Principal, Audienz , Audienz | February 23 2018

A company’s relationship with its customers means understanding their experience at every touch point along the customer journey. From the time a potential customer first considers making.

Better to be Brave Than Fearless

Ken Greer, CMO , Augeo Marketing | February 22 2018

Exploring how entrepreneurs face unchartered territory.As a part of the Augeo Luminary Speaker’s Series highlighting disruptive thinking – in conjunction with the Carlson School of.

The Loyalty Sweet Spot

The W. Capra Consulting Group Team , W. Capra Consulting Group | February 22 2018

What’s the sweet spot of a loyalty program? If you asked a consumer, you may get a far different answer than if you asked a business. The consumer wants: free items (that they would typically.

How to Win Back Customers who Leave Negative Online Comments and Reviews

By The Xenial Customer Engagement Team , Xenial | February 21 2018

It takes twice as much work to earn a new customer as it does to please an existing one, so don’t let one bad experience spell the end of a good customer relationship. If you think online.

How Does Your Loyalty Solution Stack Up?

Ken Greer, CMO, Augeo and Infographic Design by: Fue Yang and Kristin Spickerman , Augeo Marketing | February 19 2018

Loyalty benchmarks can help shape your strategy through a new lens.If we have learned anything in 18+ years of providing loyalty and engagement solutions across many industries, including financial.

Fresh Perspectives: Lessons You Can Learn from Online Reviews of Your Restaurant

The Xenial Customer Engagement Team , Xenial | February 16 2018

Winston Churchill once said, “There is no such thing as public opinion. There is only published opinion.” Back then he wasn’t referring to online restaurant reviews, but his words.

Manage Your Social Reputation (or it Will Manage You)

The Xenial Customer Engagement Team , Xenial | February 14 2018

Marketing experts regularly promote the fact (and rightly so) that in order to survive, your restaurant or other business must have a website, Facebook page, Twitter account and Instagram feed (and.

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