Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

2020s Trend #2: “Experience” is the New “Content”

Jordan Ben, Social Media Link | January 27 2020

Last week, we launched a new content series sharing what we believe are the trends marketers can’t ignore in the 2020s. Our first prediction tackled the need for brands and marketers.

CX (Customer Experience)

BUT FIRST, COFFEE (and second, and third, and...)

Scott Robinson, Bond Brand Loyalty , Bond Brand Loyalty | January 24 2020

Starbucks' Black Friday deal shows us that loyalty mechanics can brew good things outside of formal loyalty programs. This Black Friday, Starbucks is offering a special tumbler.

Loyalty / Rewards Programs

The Big Short for SMS – Sending Big Content with Short Links and Link Tracking

Kaitlyn Hogue, Product Marketing Director, Airship , Airship | January 23 2020

Airship is excited to announce the launch of two new features that will drastically improve your SMS and Mobile Wallet campaigns: Link shortening and link tracking! Link.

Mobile

Points vs. Direct Rewards – How to Choose the Right Incentives for Your Surveys and Studies

BRENDA STOLTZ, MARKETING MANAGER, RYBBON , Rybbon | January 22 2020

Poor research participation continues to be a source of angst for researchers everywhere. And when this happens you’re left with unreliable data and questionable insights, which ultimately can.

13 Predictions For Loyalty Marketing in 2020

ICF Next Team , Phaedon | January 21 2020

While an eventful decade is coming to a close, the ever-evolving world of loyalty and customer marketing shows no signs of slowing down. We polled leaders from across ICF Next’s loyalty and.

Yotpo’s Guide to the CCPA

Arik Metzer, Data Protection Officer, Yotpo , Yotpo | January 20 2020

We’re here to help you prepare for the CCPA. As a Privacy by Design company, Yotpo is committed to protecting both our customers’ and their end-users’ personal information.While.

CPG/FMCG Loyalty Landscape – Current Global Perspective

The Aimia Team | January 17 2020

Consumer Packaged Goods (CPG) or Fast-Moving Consumer Goods (FMCG) customer loyalty programs face unique challenges in the loyalty market today. Largely, CPG brands are scooped up into larger.

Loyalty / Rewards Programs

Six Trends Marketers Must Prepare for in the 2020s

Jordan Ben, Social Media Link | January 16 2020

While marketers answer the demands of today, they must also prepare for future trends. We’re gearing up for a new decade that is full of challenges and opportunities. What could marketing look.

How a Culture of Experimentation Can Lead to 4X Growth

JP Lefebvre, Airship , Airship | January 15 2020

Fun fact: Organizations that prioritize testing are twice as likely to outperform their peers and have stronger cross-functional relationships. And yet, only 4 out of 10 marketers view testing and.

3 Effective Strategies for Converting Mobile Shoppers

Aliza Polkes, Copywriter & Editor, Yotpo , Yotpo | January 14 2020

These days, over 50% of your eCommerce traffic comes from mobile. The conversion rate for these mobile visitors, however, is just 1.6% — less than half the rate of.

How Failing Fast Helps Build Better Solutions

Andras Bakos, Pega , Pegasystems | January 13 2020

Why failing mattersIn Sweden, Dr. Samuel West, a licensed psychologist and innovation researcher, curates a museum of failed products aptly named The Museum of Failure. The products.

To Improve Customer Loyalty, The Best Brands Are Listening

ICF Next Team , Phaedon | January 10 2020

If you want to take your brand loyalty program to the next level, you need to be customer-obsessed—and that starts with listening. It happens all the time. Someone asks you a question.

Loyalty / Rewards Programs

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