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Supplier-Contributed Blogs

What is Customer Acquisition Cost (CAC) and How to Calculate It

Joe Martin, Qualtrics | August 25 2020

Every customer you attract costs money, and getting the balance right between how much you pay to attract a customer, and how much that customer is worth to your business is one of the most important.

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Delivering Great Government Customer Service in Times of Need

Rosetta Lue, Pega , Pega | August 24 2020

When I say, “government customer service,” what do you think of first? Standing in line at your local registry of motor vehicles? Waiting on hold to speak to someone about your.

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How to Prepare Your Business for New Online Shoppers

Becca Gomby, Forter , Forter | August 21 2020

The Coronavirus (COVID-19) climate has changed the retail landscape. Merchants that once had a store-first approach are in the middle of an accelerated process in which buyers are switching from.

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5 CX Strategies to Combat Covid-19’s Marketing Challenges

Danielle Sly, Kobie , Kobie Marketing | August 20 2020

No one can argue that the words “customer experience” have taken on a new definition among the challenges of COVID-19. We now live in a changed world where digital channels are no.

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5 Behavioral Segmentation Examples and How to Improve Them

The Formation Team , Formation | August 19 2020

Customer behavioral data has become a high-value asset to marketing teams, brands and companies large and small. But what exactly are they all doing with this data? One common use is behavioral.

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Game-Changing Marketing Technologies for Effective Personalization

Patrick Tripp, Cheetah Digital , Marigold Engage + by Marigold | August 18 2020

Marketing organizations have been working for decades on personalization strategies that resonate with consumers and make them feel like valued individuals. For many B2C brands, classic.

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Sentiment Analysis: What it is and How To Use it to Improve Customer Experiences

Sarah Fisher, Qualtrics , Qualtrics | August 17 2020

Survey results, customer reviews, social media mentions, oh my. It’s a feedback-driven world, and our brands are just living in it.The days of relying on a great product or service to do your.

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Logo design: How to Find the Perfect Symbol For Your Brand

Sarah Fisher, Qualtrics , Qualtrics | August 14 2020

Finding the perfect symbol for your business is a task worth doing well. Here’s what to consider as you design your first company logo.What is a logo?From the golden arches of McDonalds to the.

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Why the Trust Economy Should Be the Guiding Light in Your Marketing Strategy

Kayla Siegmeier, Cheetah Digital , Marigold Engage + by Marigold | August 11 2020

While we’ve all had a good laugh at the many memes illustrating the dumpster fire 2020 has become, the reality is that this year has brought a fundamental shift in consumer.

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Loyalty Program Design and Validation: How to Build the Framework for a Meaningful and Measurable.

Carlos Dunlap-Beard, Clarus Commerce | August 10 2020

If you’re thinking about loyalty program design, these are some of the questions you’re considering:What should your program look like?Who should be involved in the process?How do you.

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Rethinking Loyalty For Mobile

Jodi Rausch, PK , PK | August 07 2020

Having a robust digital presence is unquestionably critical for any consumer brand. As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital.

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6 Things Tech Companies Should Know About Experience Management (XM)

Catherine Thurtle, Qualtrics , Qualtrics | August 06 2020

Customers love high tech, but they sometimes don’t love their experiences with it. However, when tech companies get experience management (XM) right, they’re richly rewarded. Here’s.

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