Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Fixing a Fragmented Customer Experience: Hospitality Edition

Kate Atty, Clutch , Clutch | May 21 2021

An Inhospitable LandscapeWe recently hosted a webinar with NCR, a global leader in banking and commerce solutions, that focused on creating Human Centered Experiences in restaurants and.

Technology

Clicks, Not Calls: How To Drive Traffic To Your Digital Commerce Storefront

Kate Sheridan, Salesforce , Salesforce | May 21 2021

Your business-to-business (B2B) customers are used to doing business with your sales reps over the phone. Will they adopt a digital commerce substitute? Only if you help them make the change.

Technology

How Experiential Loyalty Enhances Customer Advocacy

The Capillary Technologies Team , Capillary Technologies | May 20 2021

It is an open secret that brands invest significant revenue to nurture loyal customers (research shows over 70% of brands invest more than 2% of total revenue)— after all, a 5% increase in.

Are Your Online Sales Growing? 3 Things You Need to Know About False Declines

The Forter Team , Forter | May 20 2021

There’s no doubt that false declines can be a confusing problem to deal with.On the one hand, fraud prevention is necessary. Fraudsters are more prevalent than ever, using stolen credit card.

Technology

Map Your Customer Journey For Stronger Email Marketing

Andrea Marvel, Epsilon | May 19 2021

If there’s one thing this last year has taught us, it’s that consumer behavior has changed drastically. And brands who have pivoted to meet changing .

How Retail Brands are Engaging with an Increasingly Digital Audience

Jennifer Yeadon, Cheetah Digital , Marigold Engage + by Marigold | May 19 2021

Online shopping has exploded over the last year, due to both convenience and necessity. While this has been a struggle for some brick-and-mortar retailers, it has been a boon for those who have a.

From Like to Love: Creating Emotional Loyalty

Kate Atty, Clutch , Clutch | May 18 2021

The past year has been an emotional rollercoaster—you would be hard-pressed to find someone who hasn’t been on a ride. In times like these, we turn to the things that comfort us. It could.

Loyalty / Rewards Programs

Tighter Product and Service Ecosystems Drive Loyalty for Financial Institutions

Katie Berndt, ICF Next , Phaedon | May 18 2021

Brands that drive the most meaningful customer loyalty find ways to connect their products and services so that customers gain added value. Traditional financial institutions have been.

Loyalty / Rewards Programs

Why Businesses Need to Worry About False Declines

The Forter Team , Forter | May 17 2021

Business owners are juggling a lot – from managing employees to meeting customer expectations – they are constantly focused on problem-solving multiple issues at once.However, one issue.

Technology

95% of Retailers Said This Brand Influenced Their Discussion to Launch a Premium Loyalty Program in.

Jim Tierney, Clarus Commerce | May 17 2021

In our recent Loyalty Industry Data Study, we talked to 300 retail marketers and found that 95% of them said one mega-retailer influenced their decision to consider a premium loyalty program by.

Loyalty / Rewards Programs

Strong Gains in March: Are They Real?

DAFNA GABEL, PDI , PDI | May 14 2021

C-store trips have been increasing steadily and catching up to pre-pandemic levels. This is good news, but c-Stores still have to recapture all of their lost trips, as shoppers have not resumed all.

Hybrid Work Demands New Skills of Leaders

Lisa Lee, Salesforce , Salesforce | May 14 2021

If the number of new management books, conferences, and executive education programs are any indication, senior leaders and team managers are going to need a whole new.

Employee Engagement/Training

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