Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

AEO vs. SEO: Optimizing for the Next Era of Search

Craig Kleila. Bounteous , Bounteous | October 24 2025

Search results are no longer just a list of blue links. AI-powered platforms like ChatGPT, Google Gemini, Bing Copilot, and Perplexity now deliver instant answers, often before a user even sees a.

Technology

Buying Group Intelligence: Modernizing Account‑Based Marketing with Adobe

Kristy Jodoin, Bounteous , Bounteous | October 10 2025

As the Business-to-Business (B2B) landscape grows increasingly complex, the ability to effectively differentiate your B2B business from the competition requires a shift toward innovative strategies.

Empowering Content Teams with Supportive AI Tooling

Scott Weston, Bounteous , Bounteous | October 03 2025

Content teams aren’t short on ideas, they’re short on time. With pressure mounting to produce more content faster and with fewer resources, the review process can sometimes become a.

Artificial Intelligence

Building Customer Loyalty and Brand Affinity Starts With Critical Insight

Jen Spofford, Bounteous , Bounteous | September 29 2025

CPG brands have long aspired to generate customer loyalty and brand affinity. While there’s no doubt that retaining customers is great for business, loyalty is becoming increasingly elusive as.

Loyalty / Rewards Programs

Strategic Synergy: How CIOs and CMOs Propel Innovation Together

The Bounteous Team , Bounteous | September 17 2025

The relationship between CIOs and CMOs is evolving. These leadership roles, once siloed, are becoming more and more interdependent. Without alignment, organizations risk disjointed strategies.

AI Takes Center Stage: How CIOs and CMOs Can Unite for Strategic Spending Excellence

The Bounteous Team , Bounteous | August 28 2025

The Blurring Lines Between CIOs and CMOsThe roles of CIOs and CMOs are blurring, and they now share common goals and priorities. This is in part due to AI and digital transformation. Together.

Artificial Intelligence

The Role of AI in Social Media

Ariel Norwood, Bounteous , Bounteous | July 28 2025

While AI content may seem like an increasing part of one’s social media diet, if you’ve been on a social media platform in the past decade, you’ve likely come across some form of.

Building a Content Engine that Powers Global Marketing at Scale

Dean Christopher, Bounteous , Bounteous | June 17 2025

Today’s enterprise marketers are overwhelmed. From web content and social media to sales enablement and email campaigns, the sheer volume of content demands has exploded. Yet the production.

Digital / Direct Marketing

The Power of Data Unification and Why It Matters for Both Technology and Marketing

Niki Adams, Boutneous , Bounteous | April 30 2025

Every organization has a vast collection of customer data from multiple channels throughout the customer journey. Without proper unification, this data is fragmented, making it difficult for.

Building an Effective Measurement Framework: Breaking Down Silos for Business Success

Arturo Rivero, Bounteous , Bounteous | April 15 2025

Let's face it, most organizations are drowning in data but starving for insights. Time and time again, companies invest millions in sophisticated analytics tools yet struggle to answer basic.

Data Analytics

Unlocking AI's Potential in Banking

Andrew Purviance, Bounteous , Bounteous | February 21 2025

Despite heavy investment in AI, most banks still fall short when it comes to truly personalizing their marketing. AI is transforming customer engagement across industries, but it’s often.

Artificial Intelligence

Predictive AI is Creating Big Moves for QSRs

Oscar Wang and Rob Tedesco, Bounteous , Bounteous | February 12 2025

We’ve all been there. Sitting in a drive-thru or in the main area of a restaurant waiting for the line to move so we can pick up our order and move on with our life. We look at our phones.

Artificial Intelligence

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