AEO vs. SEO: Optimizing for the Next Era of Search

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Search results are no longer just a list of blue links. AI-powered platforms like ChatGPT, Google Gemini, Bing Copilot, and Perplexity now deliver instant answers, often before a user even sees a traditional search engine results page. This shift is redefining how customers discover information and interact with brands. As users move fluidly between search engines, AI-driven assistants, and apps, the traditional SEO playbook is no longer enough. Enter Answer Engine Optimization (AEO....