Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

4 Standards for Customer Experience Benchmarking to Help You Rise to the Top of Your Industry

The SMG Team , SMG | May 03 2022

Some say you shouldn’t compare yourself to others. This may be true in your personal life, but when it comes to your business, if you don’t know where you stand, how can you begin to get.

CX (Customer Experience)

The Importance of Customer Experience in 2022

The SMG Team , SMG | March 30 2022

Providing a great customer experience (CX) has long been prioritized by brands wanting to differentiate from the competition. Companies that continue to recognize the importance of customer.

CX (Customer Experience)

Improving Outcomes with Your Experience Management Software and Program

The SMG Team , SMG | February 10 2022

Investing in a customer experience management platform is a significant investment both financially and, if done correctly, in commitment of company logistics and personnel. To maximize your ROI and.

Creating Employee Experiences That Are Meaningful With Career Pathing

Kim Klosak, SMG , SMG | January 31 2022

Leading organizations embrace change. They recognize and appreciate the value of a diverse workforce—creating employee experiences to fit the individual needs of employees.

Employee Engagement/Training

Expert Spotlight with Jami Ferguson | How the Product Management Director Guides SMG’s Product.

The SMG Team , SMG | January 07 2022

Today we hear from Jami Ferguson—Director, Product Management—to learn which SMG tech enhancements she’s most excited about, why successful companies put product at the forefront.

CX (Customer Experience)

Prove the ROI of Your Customer Experience Program by Aligning Insights with Business Results

Todd Leach, SMG , SMG | December 28 2021

Customer experience (CX) leaders understand the importance of demonstrating financial impact, but 50% aren’t confident in their ability to do so. On top of that existing pressure.

CX (Customer Experience)

3 Ways to Provide a Convenient + Contactless Customer Experience

Josie Gaeckle, SMG , SMG | December 27 2021

Throughout the pandemic, brands across industries that have prioritized the health + safety of their customers and employees have seen higher satisfaction and an increase in loyalty. This is in large.

CX (Customer Experience)

How Brands Can Attract and Retain Employees in 2022

Charles Cornwell, SMG , SMG | December 23 2021

This year’s record-breaking rise in job vacancies is forcing organizations to work even harder to provide appealing opportunities to attract and retain.

Technology

How CKE Reimagined its Contact Center to Streamline Operations + Improve the Customer Experience

Charlie Moore, SMG , SMG | December 15 2021

Contact centers represent a key touchpoint for brands—often at an especially critical time when the customer relationship is stressed—but these interactions are notoriously difficult to.

CX (Customer Experience)

Patient Experience Trends Shaping a Human-Centric Approach to Healthcare

Layne Anonsen, SMG , SMG | November 29 2021

The last 18 months have created unprecedented challenges for the healthcare industry, and the ramifications are likely to be lasting. Given the challenges at hand, it has never been more important.

CX (Customer Experience)

Developments For 2021 Holiday Shopping Plans—3 Takeaways for Retailers to Plan For

Kurt Cederman, SMG , SMG | October 22 2021

The holiday shopping season in 2020 was unlike any other, and retailers have reason to be optimistic about this year’s shopping season. KPMG predicts a historic 7% growth in holiday sales.

CX (Customer Experience)

Determine the Impact of Your Customer Experience Management Program With This 3-Step ROI Methodology

Kirsten Moore, SMG , SMG | October 06 2021

Although most business leaders say it’s critical to demonstrate the financial impact of the customer experience, many don’t know how to quantify ROI. And to add even more pressure, time.

CX (Customer Experience)

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