Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Less Common AI Terms Marketers Should Know

Janet Wagner, Zylotech | January 18 2019

If you Google “AI terms marketers should know” you’ll find quite a few posts that include many of the same AI terms. Common AI terms include machine learning (ML), algorithm.

Content Marketing

Advanced Analytics vs. Artificial Intelligence: How Are They Different?

Janet Wagner | January 02 2019

Many companies today are using advanced analytics to gain insights from multiple sources of data, insights that can be used to make predictions and streamline business processes. The number of.

Data Analytics

How Marketing is Better with AI

Ariella Brown, Zylotech | December 18 2018

It is a truth nearly universally acknowledged that a comprehensive marketing strategy must include AI. Most marketers know that AI is the wave of the future. Yet a disconnect persists between that.

Data Analytics

Personalization Versus Relevance for Today's Customer

Chuck Leddy | December 13 2018

Today’s customers expect marketers to relate to them for an optimal customer experience. When marketers know their customers deeply, and can anticipate their needs, mutually-beneficial bonds.

Why eCommerce is a Goldmine for Customer Data Tracking

Albert McKeon, Zylotech | November 07 2018

We recently encouraged companies to take advantage of the lucrative promise of ecommerce. Amazon isn't the only company that can, or should, monetize interactions with customers.Ecommerce is an.

4 Ways AI and Machine Learning Enhance the Customer Experience

Chuck Leddy, Zylotech | November 01 2018

While everyone has heard of artificial intelligence and machine learning, not everyone understands how these technologies work and how they support successful marketing. In this blog post, we&rsquo.

Zylotech raises $5.5M to help drive the #CustomerTech revolution

Abhi Yadav, Zylotech | October 30 2018

We are excited to announce our $5.5M Seed round, led by Glasswing Ventures, with participation from Geekdom Fund, Revel Partners and Rubicon. This funding round is a vote of confidence in our.

B2B / Channel

How Relevance is Changing the Marketer’s Role

Christina Tramontozzi, Zylotech | October 01 2018

As marketer’s accountability to their business organization continues to broaden with the evolution of marketing / sales unification (think smarketing), their understanding of the.

Three Reasons Marketers Should be Enthusiastic about Machine Learning

Janet Wagner | September 27 2018

Most marketers today are aware of machine learning (ML) and how many companies are using it for a wide variety of use cases- from automating business processes to creating highly personalized.

Prescriptive Analytics Vs. Artificial Intelligence

Kristian Mihali | August 08 2018

Analytics have grown in complexity to meet business demand. 2018 is seeing the next wave of advanced analytics – prescriptive analytics – which leverage historical data to identify what.

Data Analytics

Customer Segmentation: The Key to Targeted Marketing

Josh Fayer | August 07 2018

Today’s marketing teams need to be tactical and precise to efficiently use their budget and gain the highest return on investment. This means finding the right customer to target at the right.

Got a Reactivated Customer? Don’t Celebrate Just Yet.

Josh Fayer | July 26 2018

We’ve just wrapped up the Mechanics of Predicting Customer Churn series—if you haven’t checked that out, I’d highly suggest you read through it. But even after we create.

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