Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

So You Have a Customer Database...Now What?

The Baesman Team , Baesman | January 07 2022

Gathering customer data is an important starting point, but it’s not enough—you have to know what to do with that data. Unfortunately, data can be messy and confusing on its own. That.

CRM (Customer Relationship)

Brand Loyalists vs. Brand Loyalty

Rachel Iannarino, Baesman , Baesman | December 07 2021

By now, many retailers have included brand loyalty into their marketing mix. Today’s retailers develop programs that not only acquire, retain, and reactivate consumers, they go a step.

Branding / Product Positioning

5 Reasons Customer Loyalty Programs Are Essential in Retail

Rachel Iannarino, Baesman , Baesman | December 06 2021

Retailers understand the challenges that come with attracting and ultimately retaining customers—especially in today’s competitive climate. That’s why customer loyalty programs are.

Loyalty / Rewards Programs

So You Have a Customer Database...Now What?

The Baesman Team , Baesman | December 03 2021

Gathering customer data is an important starting point, but it’s not enough—you have to know what to do with that data. Unfortunately, data can be messy and confusing on its own. That.

CRM (Customer Relationship)

Brand Loyalists vs. Brand Loyalty

Rachel Iannarino, Baesman , Baesman | October 11 2021

By now, many retailers have included brand loyalty into their marketing mix. Today’s retailers develop programs that not only acquire, retain, and reactivate consumers, they go a step.

Loyalty / Rewards Programs

Customer Marketing can save Retail

The Baesman Team , Baesman | September 22 2021

Retail has some troubling storms brewing for the future.It’s hard to say it could get much worse than the last couple of years, but it looks like the industry hasn’t hit rock-bottom quite.

CRM (Customer Relationship)

Time, Effort & Expertise Impede Personalization

The Baesman Team , Baesman | July 17 2020

Most marketers see data as the primary impediment to targeted marketing -- and with good reason. Data can be unwieldy, challenging to collect and even more difficult to organize across channels.Data.

Personalization

Time, Effort & Expertise Impede Personalization

The Baesman Team , Baesman | January 15 2019

Most marketers see data as the primary impediment to targeted marketing -- and with good reason. Data can be unwieldy, challenging to collect and even more difficult to organize across channels.Data.

Customer Engagement

Here's Why Loyalty Needs to Break the Rules

The Baesman Team , Baesman | December 27 2018

Loyalty providers produce programs that are so cookie-cutter and permanently standardized that it’s nearly impossible to tailor these programs to individual brands. Marketers are following a.

Building Loyalty is Easy: Do What Mom Taught You

The Baesman Team , Baesman | May 18 2017

In the current brand climate focused on revenue growth at all costs, the answer to driving customer loyalty is quite simple: Do what mom taught you.Or in other words: Just do the right thing.Across.

The Retail Reckoning: How to Survive the Digital Revolution

The Baesman Team , Baesman | May 15 2017

The retail bubble is finally bursting.For too long, retailers have remained bloated in store footprints and overconfident in mindset. Store experiences refused innovation for decades, while merchants.

Customer Marketing Can Save Retail

The Baesman Team , Baesman | April 19 2017

Retail has some troubling storms brewing for the future.It’s hard to say it could get much worse than the last couple of years, but it looks like the industry hasn’t hit rock-bottom quite.

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