Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How Do Customers Feel About Sharing Personal Data with Brands?

The Baesman Team , Baesman | June 16 2023

Brands are collecting more personal customer data than ever before, with almost every transaction requiring customers to share at least an email address. What’s the real purpose of collecting.

3 Key Reasons You Need a Retail CRM Strategy

The Baesman Team , Baesman | May 18 2023

Is a customer relationship management (CRM) strategy necessary for every retail business? The short answer is yes! Let's look at how and why a CRM strategy can help you leverage customer data to.

How to Get Deeper Engagement with Your Direct Mail

The Baesman Team , Baesman | April 27 2023

Direct mail is known to have an impressive return on investment, but maybe you’re not seeing the results you want with your direct mail campaigns. You want to imagine your customer’s eyes.

Think Gen Z and Millennials Don’t Trust Direct Mail? Think Again!

The Baesman Team , Baesman | April 17 2023

Millennials and Gen Zers are important to marketers because they have significant influence and purchasing power. And because these generations are all about technology, you might assume direct mail.

Digital / Direct Marketing

Creating A Loyalty Program That Keeps Customers Engaged

The Baesman Team , Baesman | April 06 2023

If you don't already have a loyalty program, or if your program isn't generating the results you want, it's time to start thinking about your loyalty strategy. Loyalty programs are.

Customer Engagement

5 Common Direct Mail Mistakes To Avoid

The Baesman Team , Baesman | March 27 2023

Direct mail is a great way to get people's attention, and you only have about 8 seconds to make that happen. In those few seconds, your prospects need to be able to understand what you.

How to Choose the Right Loyalty Platform for Your Business

The Baesman Team , Baesman | March 21 2023

You’ve put extensive thought, research, and dollars into your customer loyalty strategies. Now it’s time to execute your ideas. Ready to waste all that effort by choosing a crummy loyalty.

Direct Mail: Higher Response Rates and Customer Engagement!

The Baesman Team , Baesman | March 15 2023

If you are looking for a way to improve your response rates, direct mail is the way to go. Direct mail is a great marketing channel with proven results, if done correctly. Here are some.

Customer Engagement

5 Myths About Direct Mail

The Baesman Team , Baesman | March 10 2023

Direct mail marketing is one of the most proven forms of advertising and marketing. It has been around for more than 60 years, and it’s still going strong today. According to.

Digital / Direct Marketing

4 Considerations When Choosing a Direct Mail Solution

The Baesman Team , Baesman | March 02 2023

Think direct mail is a thing of the past? Think again: Direct mail marketing is still highly effective and can help you level-up your marketing efforts in a big way.With that said, you need.

Technology

What You Need to Know About HIPAA-Compliant Marketing

The Baesman Team , Baesman | February 28 2023

Effective marketing channels for reaching and engaging people requires more than great content alone. Health Insurance Portability and Accountability Act (HIPAA) regulations require healthcare.

Technology

Leverage Personalization to Better Connect with Your Members

The Baesman Team , Baesman | February 24 2023

People want to feel their health insurance providers care about their personal health, and generic, impersonal messaging won’t do much to impart that feeling. Companies in the healthcare.

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