Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

3 Loyalty Trends We’re Seeing Right Now

The Marigold Team , Marigold Engage + by Marigold | February 01 2024

We’re nearing the mid-way point of the 2020s. Wild, right? First with a pandemic, then with inflation and rising interest rates, the challenge of retaining customers has been considerable, to.

Loyalty / Rewards Programs

Marketers Say: Owned Channels + Loyalty Will Help Them Through The Recession

Trent Lanning, Cheetah Digital - Marigold Engage + by Marigold , Marigold Engage + by Marigold | December 18 2023

With talks of inflation at the forefront of many marketing discussions, Marigold fielded a recession-themed survey aimed at a small group of highly-engaged marketers. Budget concerns dominate the.

Loyalty / Rewards Programs

Gamification: The Secret To Incentivizing Engagement And Driving Personalization

Circe McNaughton, Cheetah Digital , Marigold Engage + by Marigold | June 07 2023

Grabbing a consumer’s attention has always been a challenge for brands– but now holding that attention for a meaningful amount of time has become a new barrier. The average human.

Technology

Spring Cleaning: 5 Ways To Scrub Your Data And Keep It Clean

Circe McNaughton, Cheetah Digital by Marigold , Marigold Engage + by Marigold | May 26 2023

The days are longer, the weather is warmer, and spring is in the air! The time has come to dust our bookshelves and tidy up our inboxes, but brands should think of adding data cleansing to that list.

Technology

Transactional Loyalty: Why These Points-For-Purchase Programs Fall Short

Circe McNaughton, Cheetah Digital by Marigold , Marigold Engage + by Marigold | May 17 2023

Brands looking to cultivate real emotional connections with their customers to drive customer lifetime value, retention, and revenue need more than a transaction-based loyalty program. With a.

Loyalty / Rewards Programs

Leave Batch And Blast In The Past: How Robust Segmentation Unlocks Personalization At Scale

Circe McNaughton, Cheetah Digital by Marigold , Marigold Engage + by Marigold | May 05 2023

Brands looking to consistently engage their audience and build emotional loyalty cannot rely on a “batch and blast” messaging strategy. Whether you reach customers through email, in-app.

Personalization

Marketers Say: Owned Channels + Loyalty Will Help Them Through The Recession

Trent Lanning, Cheetah Digital by Marigold , Marigold Engage + by Marigold | March 22 2023

With talks of inflation at the forefront of many marketing discussions, Marigold fielded a recession-themed survey aimed at a small group of highly-engaged marketers. Budget concerns dominate the.

Loyalty / Rewards Programs

How Hospitality Marketers Can Move Beyond The Transactional To Build Lasting Relationships

Erica Miller, Cheetah Digital , Marigold Engage + by Marigold | March 06 2023

Hospitality marketers are working hard to learn how to better utilize their customers’ data, and hotels are looking for smart ways to personalize their communication with customers, so they can.

CRM (Customer Relationship)

Building Loyalty In A Recession

The Cheetah Digital Team , Marigold Engage + by Marigold | January 17 2023

Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective than identifying new audiences and.

Loyalty / Rewards Programs

The 4 Stages Of Relationship Marketing Explained

Tim Glomb, Cheetah Digital , Marigold Engage + by Marigold | August 16 2022

Welcome to the next generation of marketing strategies that actually work.Navigating today’s marketing landscape is a tricky task and marketers are feeling the pressure to increase results.

Real-Time Marketing: Respond In Real-Time With Contextual And Personalized Experiences

Bryan Finfrock, Cheetah Digital , Marigold Engage + by Marigold | August 02 2022

Customers want to feel understood. For example, 74% of consumers have a favorite brand because that brand uses data responsibly, which makes them feel comfortable. Relationship Marketing.

Intelligent Marketing: Leverage The Power Of ML For Personalized Journeys

Patrick Tripp, Cheetah Digital , Marigold Engage + by Marigold | July 29 2022

For over a decade I have been searching for the Holy Grail: a way to ensure mere marketing mortals like myself can have access to the power of advanced analytics. With this power comes a great.

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