Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Re-Invention Drives Loyalty - and Survival - in Our Age of Disruption

Howard Schneider , Kobie Marketing | September 11 2018

Not long ago my colleague, Wendy Culpepper, and I shared a presentation at Kobie’s Annual OnPoint Conference where our focus was on retaining customer loyalty in the age of disruption. We.

Kobie's Emotional Loyalty Scoring Tool

The Kobie Marketing Team , Kobie Marketing | September 05 2018

Kobie’s Emotional Loyalty Scoring tool helps brands create an appealing program value proposition for members, optimize program benefits and make campaigns relevant and effective. Tactics such.

The New Tenets of Customer Loyalty

Kate Hogenson , Kobie Marketing | August 21 2018

Some marketers are buying into a pervasive — and incorrect — belief that loyalty marketing is not as effective as it once was.However, cultivating customer loyalty is actually more.

Does Your Dining Loyalty Program Have The Right Ingredients?

Alex Fisher , Kobie Marketing | August 07 2018

I used to fancy myself a diner, a fine diner, to be more specific. As my family has grown, my lifestyle and dining experiences have changed. I rarely have time to sit through a multi-course meal.

Lack of Convenience and Simplicity Deters Half of Consumers from Joining Loyalty Programs

The Kobie Marketing Team , Kobie Marketing | July 17 2018

Half of consumers are deterred from joining loyalty programs, according to a newly released study from Kobie Marketing. When asked what barriers prevent them from joining a program, 26 percent.

Voice of the Customer

The Cost of Loyalty Fraud – and Your Exposure – May Be More Than You Think

Meg Kennedy , Kobie Marketing | May 03 2018

We have seen from high-profile cases that loyalty fraud losses can range from a low of $50 up to $260,000 per instance[1]. High-profile publicly exposed fraud cases report the actual value of the.

The Paradox of Innovating in Retention: The Unsexy Can Make You Sexy

Kate Hogenson , Kobie Marketing | May 01 2018

The key innovations in customer retention today are not necessarily bleeding-edge new strategies or technologies, but enhancements and well-imagined reinterpretations of classic marketing techniques:.

Loyalty Fraud Cases & Categories for Fraud

Meg Kennedy , Kobie Marketing | April 17 2018

LOYALTY FRAUD – POTENTIAL FOR ABUSE MAKES PROGRAMS VULNERABLEThe loyalty business is booming and with it the size of the prize for fraudsters. In 2012, the estimated value of unredeemed points.

The many sides of consumer credit Cardholders and their needs

Meg Kennedy , Kobie Marketing | April 06 2018

Credit cardholders come in all shapes and sizesIt is easy sometimes to think in black and white rather than shades of gray when it comes to credit card behavior. Or perhaps in this digital world we.

Blockchain Technology and Cryptocurrency Are Two Very Different Things. Be Sure Not To Confuse Them.

Howard Schneider , Kobie Marketing | March 27 2018

In recent months many people have written and spoken about Blockchain technology and its potential to be a game-changer. There is a lot of buzz about how it will affect loyalty programs, financial.

Co-Creation: Loyalty Marketing's Big Secret

Scott Lehner , Kobie Marketing | February 01 2018

Loyalty marketers are always looking for an edge that can push their loyalty efforts over the top. Success has been found in programmatic efforts that build customer reciprocity and status, or.

Amazon: Building Loyalty, In The Streets

Hugo St. John , Kobie Marketing | January 19 2018

In case you haven’t heard, Amazon.com has made it even easier for you to cough up some of your dollars over this past year—enter the Amazon Treasure Truck. For Amazon Prime.

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